November 20, 2017

Risk-free innovation—is there such a thing?

Group discussionThought-provoking experience recently…

Organisation declines to do something new because success is not guaranteed—yes, guaranteed.

To be fair…

If you set-up a service to deliver or support innovation and growth, then how do you get paid if the innovation isn’t successful? To make an honest business of it, the buyer needs to accept they won’t get a straightforward win every time. Otherwise, it can’t really be innovation that’s being done—not if success is guaranteed. But does the buyer have that poise? Or does every single thing have to be a winner?

The result of this paradox might be very risk-averse innovators, who only propose certainties.

The question is…

Can doing something truly new ever be a sure thing?

What do you think?