February 23, 2018

The decision to buy – emotion or logic?

Three people, two shaking handsOur rational brain, and our education for that matter, would like us to believe that people make a decision to buy based on logic and the facts – that’s “buy” as in literally a sale, or perhaps just a decision to pay attention to someone or invest in their ideas.

In fact…

Rather more often than we might imagine, I believe, decisions to buy are based on emotion – how we feel.

Perhaps we might hide the emotional decision behind a veneer of logic.

The thing is…

How often are you handling a relationship thinking it’s a logical “sale,” when actually it’s more of an emotional decision, or perhaps vice versa?

How do you decide which you’re dealing with?

The reasons people buy from you might not be what you imagine at all.