Doing what you have to do today is relatively easy. You have to do it after all.
Doing what you don’t have to do today is harder.
There’s no urgency: not today, not tomorrow, not even the next day. It’s easy to put it off, especially if the task is a bit of a challenge.
And then, of course, the year is gone.
So we need to make it something we have to do today: the one thing we chosen to do now that will make a difference in, say, a year’s time.
Just one thing—that’ll do for today. Tomorrow, it can be a second thing.
After 20 days, we’ll have 20 things done. Well, OK, maybe in 30. That’s still a lot better than none of them done in a year.
Part of the answer is to decide that it’s our job to do things that will make a difference in a year’s time—like developing some new marketing or a new product. Then it feels urgent. And it becomes something we have to do.
And it gets done.
What are you going to do today that you don’t have to do?