Wimbledon… Andy Murray is expected to speak on live TV to millions of people having just lost to Roger Federer in the final, and struggles to compose himself as you can see here if you missed it at the time.
Some commentators wrote that he was in tears because he lost.
Andy Murray struggled with tears because people cared. Probably a few key people caring would have been enough; in fact there were some tens of thousands immediately present and millions beyond.
Fascinating that some of the commentators completely missed the point of the human drama.
Turns out Roger Federer agrees the caring is the thing that tips you over, as he makes clear in this video.
The power of such a large scale emotional connection is enormous. Overwhelming for the athlete expected to speak and, in other contexts, the stuff of changing the world.
So much, so obvious, we might think, but apparently not. And that lack of understanding wherever it arises represents an opportunity.